How I guide teams, shape strategy, and create meaningful experiences.

Product design leadership is about more than solving problems. It is about creating the conditions where people, ideas, and insights come together to move work forward. I lead teams that design thoughtful solutions across platforms like Meetings, Mobile, Rooms, and Workspaces. With a focus on real user needs and measurable impact, I bring empathy, curiosity, and collaboration into every stage of the process to deliver experiences that are useful, intuitive, and impactful.

Interested in seeing a case study that walks through my design process and principles? Please message me from the About Me section.

Operational Design Leadership

Designing great products starts with leading great teams.

Before good ideas become good products, they need clear goals, the right people, and a culture that supports honest collaboration. This is the work behind the work and where strong teams start.

Communication Systems

I design how teams communicate—from rituals to documentation to async updates. My job is to make sure no one is guessing. I coach my reports on writing strong updates, giving and receiving feedback, and facilitating discussions that lead to real decisions. When communication flows, the work gets better—and the people do too.

Structuring Goals & Sub-Goals

I work with teams to define clear, actionable goals—then break them down into measurable steps that guide execution. Whether we're aligning on a product vision or setting quarterly team OKRs, I ensure goals are realistic, motivating, and tied to impact. My role is to connect the dots between leadership priorities and individual ownership.

Conflict Management & Decision-Making

Managing people means guiding them through hard moments. I support my team in navigating tension, surfacing disagreements constructively, and understanding who owns the final call. I protect psychological safety while maintaining accountability, and I’m always looking for the insight inside the friction.

Delegation & Role Clarity

As a manager, I bring structure to who owns what—and why. I define roles, set expectations, and help team members step into responsibilities that stretch their skills. I use delegation as a growth tool, not just a way to move tasks. Everyone knows what they’re accountable for, and how their work contributes to the bigger picture.

Coaching, Growth & Performance

I actively manage the development of my team—through thoughtful 1:1s, regular feedback, and transparent performance conversations. I help people identify their next level and make progress toward it. Whether someone’s an IC or exploring leadership, I meet them where they are and invest in getting them where they want to go.

Leading a strong team is the foundation—but clarity only scales when everyone is aligned. That’s where strategy, context, and shared understanding come in.

Strategic Alignment & Discovery

Progress starts with shared understanding.
These methods help teams align early, surface assumptions, and define the right problems to solve—laying the groundwork for faster, smarter decisions.

  • Stakeholder Mapping

    Identifying the right stakeholders means understanding both influence and interest. I map individuals across key functions—sales, marketing, product, customer care, and even external partners—to ensure the full ecosystem is represented.

    This approach brings diverse perspectives to the table early, fostering more informed decisions, stronger collaboration, and fewer blind spots down the line.

  • Stakeholder Interviews

    To deeply understand the problem space, I lead interviews across disciplines to capture a range of perspectives—technical, strategic, operational, and customer-facing.

    These conversations reveal hidden constraints, surface opportunities, and challenge assumptions. They lay the groundwork for informed solutions and help teams avoid missteps rooted in incomplete understanding.

  • Assumption Mapping

    Assumption mapping is one of my go-to tools for building consensus and uncovering misalignment. It helps teams surface what they believe to be true—often for the first time—and evaluate those assumptions against reality.

    By mapping risks, uncertainties, and blind spots, we create space for honest conversations. This shared understanding leads to smarter decisions, clearer priorities, and stronger team alignment from the start.

  • Problem Framing

    Problem Framing

    When teams are spread out, alignment can slip—especially around what problem they're actually solving. A clear understanding starts with clearly framing the challenge.

    Whether the focus is on customers, internal processes, or business goals, I help teams define the context and conditions that matter most. Through targeted workshops, we align around the real issues, biggest opportunities, and how to move forward with confidence.

  • UX Playbook Workshops

    UX playbook workshops help teams cut through ambiguity and build alignment around experience goals. I design these sessions to uncover friction points, define guiding principles, and establish reusable patterns and behaviors.

    The result is a shared foundation teams can use to make faster, more consistent decisions—while staying anchored to the user experience.

Prototyping & Research

Ideas are only valuable when tested.
This section covers how I help teams move quickly from concept to evidence—using research, prototyping, and structured experimentation to reduce risk and unlock insights.

  • Design Sprints

    When teams need momentum, I lead design sprints to rapidly explore, prototype, and validate new ideas.

    These time-boxed sessions bring cross-functional teams together to align quickly, reduce uncertainty, and turn abstract problems into tangible progress—often in just a few days. They accelerate decision-making while keeping creativity and focus high.

  • Formulating Effective Hypotheses

    Strong hypotheses focus teams and reduce guesswork. I help teams frame clear, testable statements that guide research, shape experiments, and validate direction.

    By turning assumptions into measurable questions, we uncover insights faster—and make decisions with more confidence and less risk.

  • Applying Research

    Research helps teams move from guesswork to clarity by grounding decisions in real customer needs and behaviors.

    I make the research process inclusive, from planning and recruiting to synthesis, so insights resonate across the team. When stakeholders are involved, empathy grows and solutions improve.

    I guide teams in shaping the right questions, choosing the right methods, and running research that leads to confident and informed decisions.

  • Concept Testing with Qualitative Insights

    Concept testing reveals what works, what doesn’t, and why—before investing in full development. I lead teams through structured interviews and feedback sessions that uncover early signals of value, confusion, or friction.

    By mapping qualitative insights directly to the concept, we guide iterative refinement, align stakeholders, and ensure we’re building something that resonates with real users.

  • Team Visualization Synthesis

    I use visualization synthesis to help teams make sense of messy research data—together. By capturing insights visually, we reveal patterns, surface themes, and create a shared understanding of what the data is really telling us.

    This method transforms findings into something accessible, collaborative, and actionable—so teams can move from insight to impact with confidence.

Communication & Experience Infrastructure

Clarity is a design decision.
These tools make strategy visible. From flow maps to communication plans, I help teams create artifacts that keep everyone aligned, informed, and focused on the experience we’re building.

  • Mapping the Output

    Clear visuals help teams stay aligned and turn strategy into action. The key is choosing the right tools, whether it's a journey map, screen flow, or pitch deck.

    I help teams create artifacts that make complex ideas easy to understand and act on. I also ensure they stay relevant as projects evolve, so they continue to support clarity and alignment at every stage.

  • Defining Experience States

    I work closely with internal teams to define and document the full range of product screen-states—from first-time use to edge cases.

    Clear experience states help designers, developers, and QA teams stay aligned—reducing ambiguity, catching gaps early, and ensuring the product behaves seamlessly across the full journey. It’s one of the most practical ways to prevent confusion and elevate execution.

  • Communication Strategies

    Clear, consistent communication is a cornerstone of great user experiences. I help teams map the full communication journey—across onboarding, usage, support, and beyond—to ensure every message feels intentional, timely, and aligned.

    By identifying gaps, overlaps, and tone inconsistencies, we craft strategies that deliver clarity and build trust—turning fragmented moments into a seamless, engaging experience.

  • Pinpointing Critical User Flows

    I guide teams in mapping core user flows to uncover the highest-impact moments within a product experience—where users engage, convert, or drop off.

    By visualizing these key interactions, we can identify friction, streamline decision points, and prioritize what truly needs refinement. It’s a practical, high-leverage way to drive clarity and improve outcomes across design, dev, and product teams.

  • Journey Gap Analysis

    I lead journey gap analyses to uncover disconnects between the digital experience and real-world expectations. These gaps often reveal friction, missed moments, or inconsistencies that undermine trust.

    By identifying and addressing them, we align experience delivery with user intent—elevating satisfaction and strengthening the overall strategy across channels and touchpoints.

Holistic Journey Design

Zooming out reveals what really matters.
Here, I map the full user journey—connecting moments, behaviors, and opportunities across channels to ensure the experience holds up from start to finish.

  • Building Customer Profiles

    I help teams move beyond static personas by building dynamic customer profiles rooted in real jobs-to-be-done, motivations, and pain points.

    These profiles serve as living tools—not just audience snapshots—guiding solution mapping, prioritization, and experience design. The result: more relevant, more tailored, and more effective product decisions.

  • Journey Mapping for Holistic Experience Design

    I create journey maps that visualize every stage of the user experience—capturing key touchpoints, behaviors, emotions, and opportunities.

    These maps help teams step back, see the full picture, and identify where the experience shines or breaks down. They’re critical tools for spotting gaps, optimizing interactions, and designing more seamless, human-centered journeys.